Over 1 million people use Zopper to easily buy best quality electronics at cheap prices. It’s a local shopping platform with a wide range of mobiles, TV’s, home appliances and warranties all from local neighbourhood stores.
Behind the scene
Compare to determine the strengths and weaknesses of the competitors within your market .
The Competitive Analysis
Competitor Analysis (Secondary research)
This analysis helped us understand Zoppers Performance against other company .
4 steps involved in Competitor Analysis were:
- Conduct Research
- Gather Competitive Information
- Analyse Competitive Information
- Determine Your Own Competitive Position
Ideation and Navigation Structure
Navigation Flow & Wireframe