THE PLATFORM THAT WILL BRING BETTER DAYS TO LIFE

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Virgin Red

All Virgin customers from across the UK portfolio can download this loyalty app, which offers exclusive rewards and discounts.


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A loyalty app which uses gamification to engage customers from across its all UK businesses through a mobile first experience.


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PREFERENCE FLOW

PERSONALISE YOUR VIRGIN RED EXPERIENCE

If you’ve got a sec, we’d like to ask you a few  questions about yourself so that we can  tailor your Virgin Red experience to suit your  interests.


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APP SHORTCUTS

Allow you to access primary actions of your  app directly from the launcher icon.


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CUSTOMER ENGAGEMENT AND RETENTION GO HAND IN HAND

Suggestion to enhance experience, increase customer base, increase customer retention based on the Value Proposition Canvas…


CURRENT OFFERINGS

  • Offers and Coupon Code
  • Exclusive offers for a brand
  • Gamification for engagement
    • Product – (Pay and buy)
    • Reverse Auction – (Pay for bidding)
    • Competitions
  • Earn loyalty points to opening Vaults
  • Shops Away to earn miles
  • 3rd party Product and offers

CHALLENGES

  • Separate Registration for each brand
  • No redemption of loyalty points
  • No monitory value for the earned points
  • No cross promotion and sells

SOME CUSTOMER COMPLAINT

  • Already a customer, both media and mobile. Why would I want to jump through hoops for the paltry offers.
  • I’ve won champagne and a free pizza. It’s a great app. But. How do I get the codes to redeem? Every day says redeem code but I don’t know how to get it. Can anyone help?
  • Bit of a waste of space & time. Unable to use points unless you book direct with Virgin. I usually book through an Agent for a good deal.

SUGGESTIONS

  1. One login for all Virgin Portfolio (UID)
  2. Points can be converted to money example 200 points = GBP 1.00
  3. Virgin wallet can be introduced, user earning money in wallet can use it on any virgin brand.
  4. Cross promotion can be targeted example Virgin Atlantic promotion can suggest to get money from Virgin Money

REDEMPTION OF LOYALTY ACROSS ALL BRANDS

One app which will have access to all Virgin Portfolio.

  • User can reach out to any Virgin brand from here to perform the desired task.
  • Cross Sell
  • Download single app & not all

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