I’m a UX Leader with 15+ years of experience designing complex, multi-platform systems across automotive, mobility, enterprise SaaS, and AI-driven ecosystems.

My work goes beyond interface design, I specialise in translating distributed system architecture, telemetry pipelines, AI insights, and operational workflows into cohesive product experiences that scale across organisations.

I’ve led end-to-end product thinking across vehicle-edge systems, cloud platforms, OTA orchestration, fleet intelligence, loyalty ecosystems, and enterprise mobility platforms, partnering closely with engineering, data science, and business stakeholders.