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Professional work · DMI

ChargeApp

Brand & Product Experience

A mobile-first concept designed to help people find nearby public charging points for their phones and handheld devices.

Contribution: Brand strategy, UX/UI, mobile app and back-office experience.

ChargeApp EV charging concept displayed on a smartphone, featuring a London charging map and station details.
ChargeApp / EV concept

EV charging concept displayed on a smartphone with a London charging map and station details.

THE PROBLEM

EV owner survey / 2023

Charging should bring confidence, not uncertainty.

Finding a suitable charging station can add uncertainty to an EV journey. Drivers may worry about charging availability, running out of battery, or spending too long charging along the way.

YouGov survey / response categories
  1. Limited availability of charging stations in certain areas69%
  2. Range anxiety and fear of running out of battery while driving49%
  3. Higher purchase cost of electric cars compared with gasoline cars49%
  4. Increased electricity bills for charging electric cars34%
  5. Long charging times, especially for longer trips26%
  6. Limited battery life and range degradation over time14%
  7. Discharging of battery when not in use8%
  8. Difficulty finding qualified mechanics to work on electric cars6%
  9. Unanticipated maintenance or repair costs for electric cars3%
  10. Inadequate vehicle performance or power compared with gasoline cars3%
  11. Other5%

Source: YouGov survey of 590 British EV owners, 27 March 2023. Published 10 April 2023.

OpportunityThe opportunity: help drivers make more informed charging decisions before and during their journey.

03 / Building the Brand

Identity · Exploration

A distinctive identity
for a simple everyday need.

The ChargeApp identity is presented through its wordmark, colour palette and symbol explorations.

ChargeApp wordmark alongside its black, dark green, secondary green and primary green colour palette.
Brand / Identity

ChargeApp wordmark and colour palette.

ChargeApp plug-symbol logo variations shown across green, black and neutral backgrounds.
Brand / Logo variations
ChargeApp symbol concept combining a smiling face and an electric plug.
Brand / Symbol concept
04 / Mapping the Experience

Discover · Save · Navigate

From discovery
to directions.

The original experience includes map and list views, location details, saved locations, distance settings and low-battery notifications.

ChargeApp experience map showing onboarding, map and list views, charging-point discovery, saved stations, and station actions.
Experience / Map

Experience map - from onboarding and charging-point discovery to station actions.

05 / The Mobile Experience

iOS · Android

Find a charging
point. Get moving.

ChargeApp mobile experience overview showing the Map View, List View, and Station Details and Booking screens together in phone mockups with reflections. ChargeApp Search for Charging Points screen with the phone mockup and enlarged interface detail. ChargeApp Low-Battery Alert Settings screen with the phone mockup and enlarged interface detail. ChargeApp Emergency Mobile Charging (EMC) screen with the phone mockup and enlarged interface detail.
08 / My Contribution

Professional work · DMI

What I contributed.

I also designed a back-office interface to manage the ChargeApp Android and iOS applications as part of the product ecosystem.

ChargeApp · Brand & Product Experience

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