Corporate
Manages vehicle allocation decisions and sets allocation guidelines.
Professional work · DMI
Vehicle AllocationPortal -Dealer & CorporateExperience Revamp
Sometimes the biggest design opportunity isn’t in the brief-it’s in what the existing experience reveals.
Role: UX Designer at DMI
Completed in my professional role at DMI, not through DesignBite.
A dealer and corporate portal redesign associated with a platform migration. The assignment began as two weeks of development support with design assets. Reviewing the existing experience and speaking with users revealed usability issues and an opportunity for a broader redesign.
Approved static screenshot of the implemented dashboard. The portal is not publicly accessible.
Auburn, US · DMI
The brief
changed when
I listened.
I was onsite in Auburn in my role at DMI, initially supporting the development team with design assets during a platform migration.
Reviewing the existing product surfaced usability problems. I asked to speak with a dealer to understand how the experience worked in practice. The original two-week support assignment expanded into a broader UX redesign.
Images from a dealership visit and related project locations.
Listen · Map · Explore
Understand the
work behind the
workflow.
Stakeholder conversations and dealer engagement helped surface usability issues in the existing experience.
Workflow mapping, journey mapping and ideation were part of the design work, connecting business goals with the tasks people needed to complete.
Portal demonstration, whiteboarding, and distribution mapping.
Research-insights graphic shown in full with its original content preserved.
Three connected roles
Different roles.
Shared process.
The portal connected allocation decisions with dealer ordering and delivery workflows.
Regional Manager
Supports multiple Dealer Partners, views their allocation information, and helps resolve questions, missed deadlines, portal difficulties, and vehicle-related issues.
Dealer Partner
An independent dealership selling vehicles on behalf of the manufacturer. Uses the portal to manage allocation-related work.
UX / UI design
The redesigned
experience.
Workflow mapping, journey mapping and ideation informed the UX/UI design. The redesigned portal was implemented.
Earlier portal screenshot shown for context; this is not the modernised dashboard.
MBO Allocation History - monthly allocation comparisons across selected regions.
Design through implementation
From design
through delivery.
I owned the design phase, working two months onsite in the US and a further three months in India to complete the design and support implementation.
The redesigned portal was implemented. My involvement continued through delivery.
Professional work · UX Designer at DMI
Professional work · DMI
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