PROJECT 08 / UX RESEARCH / PRODUCT STRATEGY / MOBILE & WEB / BRAND IDENTITY
Making yogaaccessible, anywhere.
A digital yoga education platform connecting teachers and practitioners across geographical boundaries through flexible classes, membership plans and connected mobile and web experiences.
02 / UNDERSTANDING THE ECOSYSTEM
Discovering the opportunity through real conversations.
TATVA began as a consulting engagement during the COVID-19 pandemic. During a field visit to Tiruvannamalai, India, I interacted with key stakeholders and international yoga students attending workshops.
Conversations with students from Europe and the United States revealed a recurring challenge: working professionals struggled to fit fixed yoga class schedules into their lives. Some practised regularly, while others participated occasionally. Their availability, experience and preferences varied.
The discovery was complemented by user research involving 24 survey responses.
Yoga learning needed to adapt to people's schedules, not the other way around.
03 / PRODUCT VISION
Connecting yoga teachers and students globally.
The platform was envisioned as a yoga education ecosystem where teachers could offer classes and students could discover sessions based on their schedules, interests and experience levels.
The experience explored flexible class discovery, live online sessions, free community classes and membership plans including Bronze, Silver, Gold and Platinum.
04 / BRAND IDENTITY
Rooted in tradition.
Connected through technology.
The TATVA identity combines the symbolism of a five-petal lotus with the @ symbol. The lotus represents the five elements - Earth, Water, Fire, Air and Spirit. The @ symbol expresses the idea of bringing yoga education into a connected digital environment.
05 / UX EXPLORATION
Translating insights into a digital experience.
The interface exploration focused on simplifying onboarding, class discovery and account management for practitioners with different levels of experience.
06 / MOBILE EXPERIENCE
Discover, choose and join.
The mobile experience brings together class discovery, detailed session information, membership management and QR-based cross-device access.
07 / CONNECTED WEB EXPERIENCE
One learning experience across devices.
QR-based account linking provides a way to connect the mobile application with the desktop experience.
08 / LIVE CLASS EXPERIENCE
Learning beyond geographical boundaries.
The desktop experience presents live class availability and upcoming sessions, helping practitioners plan their participation around their schedules.
Making yoga education more accessible through thoughtful digital experiences.