amitranjan@hotmail.co.uk  |    +91-8527 588 558                                                    Resume  ⇓


I am a UX Designer and Brand Strategist working as Principal Consultant Design for DMI/Noida. With a focus on Usability, Accessibility, and Experience, I have worked across disciplines to create forward-thinking strategies and design for various projects for more than nine years.

I enjoy mentoring budding designers in my team and teaching design at Amity School of Design in Noida. Adventure, Travel, and Football are in my DNA.


I hold M.Des in Interaction Design from IIT Guwahati, MA in Visual Communication from the Birmingham City University Birmingham and a BFA in Visual Communication Design from Government college of Fine Arts, Chennai.


User Research, Strategy, User Interface Design, Interaction Design, Design Thinking, Card Sorting, Competitive analysis, Information Architecture, Contextual Inquiry, Ethnography, Heuristic Evaluation, Persona, Prototyping, Wireframe, Interviewing, Stakeholder Map, A/B testing, Scenarios, Storyboards, Sketching, Usability Testing, User Journey Map, Mood-Board, Colour-Pallet, Branding etc.


Automotive – Volkswagen
B2C – ChargeApp | Smoticons
Banking – Fifth Third Bank | Lloyds Bank
Big Data – Acronotics | iPayment | Ventive | Vipaio
Ecommerce – Zopper
Enterprise – 3M | Takeds | CJAMS | Cemex | Raastech
Fitness – Wexer
Loyalty – Virgin Red
Retail – UBA Market
Telecom & Mobile – Lycatell | Smart