I am a Principal Consultant Design and Brand Strategist with a focus on Places, Cultures and Experience Design. I have worked across disciplines to create forward-thinking strategies and design for various projects.
Mentoring budding designers in my teams at DMI/Noida, and teaching design at Amity School of Design in, Amity University Noida.
Past clients range from brands such as 3M, Rastech, CEMEX, Takeda, and Virgin Red, etc.
I hold M.Des in Interaction Design from IIT Guwahati, MA in Visual Communication from the University of Central England, Birmingham and a BFA in Visual Communication Design from Government college of Fine Arts, Chennai.
User Research, Strategy, User Interface Design, Interaction Design, Design Thinking, Card Sorting, Competitive analysis, Information Architecture, Contextual Inquiry, Ethnography, Heuristic Evaluation, Persona, Prototyping, Wireframe, Interviewing, Stakeholder Map, A/B testing, Scenarios, Storyboards, Sketching, Usability Testing, User Journey Map, Mood-Board, Colour-Pallet, Branding etc.