TATVA

The Role of Yoga in Fitness, Physical and Mental Health

Keywords: Yoga, Meditation, Fitness, Mental Health, Stress Management, Online Class, Group Class, Personal Training.

TATVA Wellness Limited is a Yoga fitness start-up that learned from the pandemic and wants to take yoga education online for all. A platform where Yoga instructors and students can connect and benefit from Yoga.

User Research

Users practice Yoga, Meditation, Pranayama or any other fitness activity.

Participants: 81 responses

What do users practice?

Participants: 24 responses

How do users practice?

Participants: 24 responses

How do users access the online sessions?

Participants: 24 responses

How much do users spend monthly for online sessions?

Participants: 24 responses

@Yogiville, Tiruvannamalai

App Map

Persona

Wire

Branding

We released the need for a simple and easy-to-connect brand that represents the philosophy of Tatva, and the new logo came up with the amalgamation of Lotus with the symbol @. Tatva is a Sanskrit word meaning five elements “earth, water, fire, air, and Spirit”. In Yoga:

The lotus flower symbolises the soul’s – Spirit.

The roots of a lotus are grounded in – Earth.

Stem grows through the – Water.

Blooms, breath – Air.

sunlight – Fire.

I created a lotus with five petals, @ is the representation of taking Yoga online, making it available to all digitally.