The company have been serving the insurance needs of Indiana residents for over 80 years and offers various insurance coverage, including auto, home, life, business, and farm insurance. They are dedicated to providing personalised service to its policyholders.
Heuristic Evaluation Data
Competitive Assessment Home Insurance
To gain insight into industry best practices and opportunities for differentiation throughout the home insurance online quote and purchase processes.
Criteria
| Ease of Use | Customisation | Personality |
| Level of effort, format and support | Recommendations, editing capabilities | Tone, language, design |
Ease of Use
Observations (Features, formats, and functionality competitors use to aid customers)
- Ability to edit coverage after receiving a quote
- Pre-populated information when possible
- Chatbot functionality for real-time assistance
- Tooltips and visual representations to assist the user
- Humanised tone to make the experience more personal
- Multiple choice format to simplify responses
- Pagination or progress bar to visualise progression
Competitive Assessment Home + Auto Bundle
Web Wireframe
Mobile Wireframe
DesignBite 