“CHETNA” Celebrate your Pregnancy
“WHO defines maternal mortality as the death of a woman during pregnancy or in the first 42 days after the birth of the child due to causes directly or indirectly linked with pregnancy”. The Indian Government estimates that 301 women die annually for every 100,000 live births. Assam has the highest maternal mortality rate at 480 in India.
Ethnography conducted at villages of Guwahati and at the tea gardens of Dibrugarh
Guwahati
- Belkona – 3 users and a Doctor
- Katin Pahar – 7 users
- Amin Gaon – 3 users and a Husband
Dibrugarh tea gardens:
- Beheating – 3 users, 2 Husbands and a ASHA worker
- Borborooah – 3 users and a ASHA worker
- Boughpara – 3 users and 2 husbands
- Mancotta – 3 users and 2 husbands
Target Group
Mock-up
Features
Antenatal care (ANC) – 2
Why Chetna
• Acts as social status for women
• Husband involvement as a guarantor
• Doctor and ASHA are well connected
• Easy information tracking
• Easy information flow
• National registration and easy migration
• Reminder
• Emergency guidance
• Educates women about NRHM schemes
• Educates women about the Antenatal Care, Food, Anemia and Emergency
Presentation
Award
Media
DesignBite 